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How to Compete in Business

‚ÄúEvery morning in Africa, a gazelle wakes up, it knows it must outrun the fastest lion or it will be killed. Every morning in Africa, a lion wakes up. It knows it must run faster than the slowest gazelle, or it will starve. It doesn’t matter whether you’re the lion or a gazelle-when the sun comes up, you’d better be running.‚Äù¬†Christopher McDougall

I first heard this quote in the late 80’s, and it is one of those things that has really stuck with me over the years. This saying¬†is as true today as it has been since the fall of man, and it is arguably more evident in the business realm than just about any other aspect of life. While the principle remains the same, the goal posts have moved quite a bit in recent years.

In late 1994, I returned to Australia after 2 years of travelling internationally with my wife and 3 children.

During that time, we worked on a ship in many of the poorer countries of the world. Communication was largely by snail mail, with parcels, packages and letters arriving at 6 Р8 week intervals. We still laugh when we recall receiving a copy of our local newspaper together with a mars bar that had experienced the heat and pressure of a long slow journey through the tropics under the weight of a huge pile of mail.

The result was a thin sandwich of caramel and chocolate between two pages of much missed news from home. Chocolate was in short supply, as was news from home, so we did the obvious, scraping up the mars bar with our fingers so that we could enjoy reading about local events, and washing it (mars and some of the news as well) down with a treasured can of coke we managed to find somewhere.

A short time after returning to Australia, we visited a friend who was working on a doctorate in Canberra, based on idea of harvesting palm oil in Fiji as a micro-finance business venture to assist the Islanders. David took me into his office to show me something special on his computer. He fiddled around under his desk for a while, managing to generate some intriguing  electronic squeals and squawks which eventually manifested as images on his computer screen. The revolution had begun.

Just 20 years on, the age old drama of lions and gazelles is played out daily in countless millions of electronic battles for ascendancy in business. The question remains the same, “Will you or your competitors win”?

The weapons of preference now include an every growing litany of websites, social media, e-stores, Cost Per Click media such as Adwords and Facebook and of course the ongoing struggle for ascendancy on Google rankings. While the tools used have changed, the principles remain the same. There are no prizes for second place.

It might be argued that all business transactions start with an inquiry. Lets face it, unless the conversation ends up with a sale, the time and resources that go into the ensuing dialogue has mostly been a huge waste of resources. So what makes the whole process work together beautifully and seamlessly to achieve the desired sale? Another way of looking at this is what causes the process to sometimes go horribly wrong with no results in terms of sales?

Integrated Marketing Strategies

Outrun, outsmart, out-perform, Compete

There are many reasons why putting integration in business strategy on your marketing efforts lose traction and never convert to sales. One thought is that in many cases businesses operate the various aspects of their marketing and sales pipeline in silos. By this we mean that the various components such as websites, social media, CRM databases etc. are developed by individuals an organizations working in isolation from the other “cogs” in the marketing machinery, which means that we lose sight of the big picture and results can be impacted negatively.

This is why we take the approach of “Integrated Marketing Systems” in everything we put our hands to. Silos don’t produce the best results in business, so by creating systems where your¬†website is actively integrated or linked to your¬†social media accounts and Cost Per Click (CPC) marketing, ¬†a fresh stream of leads is pushed into your¬†CRM (Code for Client Relationship Mangement Database). All this can happen seamlessly in the background so that you or your sales team will have as many qualified leads as you need at any point of time to achieve your business goals.

At Growth & Prosperity Strategies (GPS) we deliver RESULTS focused Business Strategies and Integrated Marketing Systems for your business. GPS thrives when you, your family, your employees and your business surge powerfully towards your goals, competing effectively with your competition and ultimately resulting in your personal experience of prosperity in the truest sense of the word.

By the way, you still can’t send a Mars Bar by email, but I know someone, somewhere, will be working on that as we speak!

 


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